Target opens up first pop-up store in previously untapped urban environments to increase brand awareness. (via adage.com)
In a nutshell
- "Same-store sales slid 1.5% in November, the seventh-consecutive month of same-store sales declines for the discounter"
- Offering fast-food style ordering
- Largest corporate use of twitter to drop hints of the location of over 1400 over-sized gift tags (gift tags=$10-$500 off.
- Offering around 50 most popular gifts for quick and easy shopping.