Sunday, December 6, 2009

"Welcome to Target may I take your order"

Target opens up first pop-up store in previously untapped urban environments to increase brand awareness. (via
In a nutshell
  • "Same-store sales slid 1.5% in November, the seventh-consecutive month of same-store sales declines for the discounter"
  • Offering fast-food style ordering
  • Largest corporate use of twitter to drop hints of the location of over 1400 over-sized gift tags (gift tags=$10-$500 off.
  • Offering around 50 most popular gifts for quick and easy shopping.

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