Lifestyle Brands

I don't get em, at what point does a brand lose it's uniqueness and become "mainstreem?" Once they show up in high schools?

The first time they show up in a shopping mall?

The first time "cool" moms try and pull the brand off?

Does this guy have true style? Do you think he was voted "best dressed" in high school 6 years ago because he wore the most hollister of everyone?

What do you think is next? 1950's seemed to be the prevailing theme at urban. hm?